Exclusive Distribution Policy
We often receive inquiries regarding exclusive distribution rights. To ensure transparency and fair cooperation, please review our policy below:
1. General Principle
As we operate both wholesale and online sales channels, exclusive distribution is not granted by default.
All requests are subject to internal review and approval.
2. Market Evaluation
For well-established and high-demand markets such as United States, France, and Germany, we do not offer exclusive distribution, as we already work with multiple clients in these regions.
Exclusive rights may be considered only if:
The market is relatively undeveloped
There is clear growth potential
The applicant demonstrates strong sales capability
3. How Exclusivity Works
If exclusivity is granted:
Online sales and shipping to that country/region will be restricted
Orders to that region will only be processed through the appointed distributor
Other customers will not be able to place orders with delivery to that region
4. Trial Period & Performance
Exclusive distribution is granted on a trial basis:
Initial period: typically 3–6 months
A minimum purchase or sales target must be achieved
Exclusivity can be extended if targets are met
If not, exclusivity will be automatically withdrawn
5. Minimum Commitment
To ensure active market development, distributors are required to:
Maintain a minimum order volume or purchase value
Actively develop and promote the market
6. Scope of Exclusivity
The scope of exclusivity will be clearly defined, including:
Geographic coverage (country or specific region)
Sales channels (online and/or offline)
Any rights not explicitly granted are considered non-exclusive.
7. Pricing & Channel Policy
To protect market stability:
Distributors must follow agreed pricing guidelines
Unauthorized sales on third-party platforms may be restricted
Brand usage must comply with our standards
8. Market Limitations (Important)
As we operate an online business, certain situations cannot be fully controlled:
Customers may place orders using addresses in other countries
Products may later be resold or transported into your market
While we discourage such behavior and will take reasonable action when identified,
we cannot guarantee full control over third-party resale activities.
9. Support & Cooperation
We aim to support our partners by:
Monitoring and addressing conflicts when possible
Communicating with other clients if issues arise
However, enforcement is limited in cross-border situations.
10. Termination
We reserve the right to withdraw exclusivity in cases such as:
Failure to meet agreed targets
Violation of pricing or market rules
Inactive cooperation
11. Recommended Approach
For new partners, we recommend:
Starting with standard wholesale orders
Testing the market first
Applying for exclusivity once stable sales are achieved
This policy is designed to balance partner protection with the realities of international online business. Each case is evaluated individually based on market conditions and cooperation potential.
